Wednesday, January 06, 2010

For the fan in the crib, a Wolverines pacifier

These hard economic times haven't touched one well-conceived company. The Sports Business Journal reports that sales are booming at, a one-stop Internet shop for licensed infant and toddler team gear. Sales leaped 81 per cent last summer (over summer 08) and company founder Todd Wilson told SBJ, "We're trying to forge a niche, particularly as it relates to getting multiple teams in one location, and think we've really struck on something."

There's a lot to choose from here. Notables include Pepperdine University newborn booties, the Georgia Bulldogs burp cloth and - a personal favorite - the Michigan Wolverines pacifier.

While we're on the subject, adidas and Disney recently rolled out a "sporty and fashionable" line of Mickey and Goofey sneakers for little ones. The press release notes that the athletic shoes combine "adidas Kids top performance products with classic Disney characters."

Top performance in a baby bootie meaning what, exactly?

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