Showing posts with label SportsLink Inc.. Show all posts
Showing posts with label SportsLink Inc.. Show all posts

Monday, January 05, 2009

Bowl games for middle schoolers

Yesterday's New York Times reported on the inaugural Football University Youth All-American Bowl, a new and sobering concept. It's a national all-star game for seventh and eighth graders.

A New Jersey company, SportsLink Inc., created the game. It put out a call to parents and kids to send in audition tapes, and was buried with nominations - about 2,000, according to the Times. Of that group, an ultra elite squad of 143 middle school phenoms got calls to come to San Antonio - at the players' expense - for Sunday's game.

Among the kid stars: the sons of Baltimore Ravens linebacker Ray Lewis, former NFL receiver Ed McCaffrey and NBA legend Karl Malone. One 13-year-old picked for the game - who stands 6-foot-3 and weighs 280 pounds - is so big "that he has never been allowed to play organized football." Another is a field-goal kicking whiz. He attended a Pittsburgh Steelers camp and split the uprights from 45 yards.

Thrilling. Except, of course, college coaches and a youth sports expert quoted in the piece stopped well short of calling a national all-star game for kids still living the middle-school life a good idea. Or even a healthy one.

Cincinnati coach Brian Kelly: "It's a slippery slope, and I'm a little bit queasy about it."

Dan Gould, director of the Institute for the Study of Youth Sports at Michigan State: "What we're worried about here is too much too soon."

No doubt, the promoters of the game were elated with the Times article - skepticism and all - and the national spotlight it is shining on their project. It's the old PR adage: Any publicity is good publicity.

But after reading the article, the voices of concern stick with me. Here's a suggestion. If you doubt the wisdom of a national bowl game for 12-year-olds, complain to the following companies: Russell Athletics, Schutt Sports, Athletic Republic, World Sporting Goods and SI for Kids. Football University lists each as a corporate sponsor.