This 27-second video - showing a trick play in a middle-school football game - has been viewed 11.8 million times on Youtube.
Compare that to the audience for the following:
Obama inauguration speech, 4.6 million views.
Ray Lewis Old Spice Body Wash Commercial, 2.2 million.
Tiger Woods confessional press conference, 285,000.
Tina Fey reacts to winning Mark Twain Prize for Comedy, 63,000.
Future House Majority Leader John Boehner Pays Tribute to Marines and Wounded Warriors, 676